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Exploring female fitness app users' motivations and perceptions: A qualitative study
Le Lyu1, Nor Eeza Zainal Abidin1, Hutkemri Zulnaidi2
1Faculty of Sports and Exercise Science, Universiti Malaya, Kuala Lumpur, Malaysia.
Medicine
|November 4, 2024
Summary
Female fitness app users value instructiveness, interaction, and personalization. These attributes foster peer support, exercise adherence, and ultimately lead to health and self-fulfillment, enhancing long-term engagement with fitness applications.
Area of Science:
- Digital Health
- Human-Computer Interaction
- Behavioral Science
Background:
- Women constitute a significant user base (nearly 60%) for fitness applications, driving their development.
- Despite numerous benefits, fitness apps face challenges with short-term usage and low user engagement among women.
- Factors influencing sustained use of fitness apps by women remain underexplored.
Purpose of the Study:
- To identify key attributes of fitness applications that influence sustained usage by female users.
- To understand the underlying motivations and values driving women's engagement with fitness apps.
Main Methods:
- Employed Means-End Chain (MEC) theory to analyze user perceptions.
- Utilized the soft-laddering interview technique to explore attribute-consequence-value linkages.
Main Results:
- Key valued attributes include instructiveness, interaction, personalization, ease of use, and convenience.
- Important consequences identified are peer support, entertainment, and exercise adherence.
- Core values realized are health, self-fulfillment, life enjoyment, and sense of achievement.
Conclusions:
- Findings offer valuable insights for fitness app designers and women's sports management.
- Recommendations provided for optimizing app design and promotional strategies to improve user engagement.
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