Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Assessment of the Mouth01:26

Assessment of the Mouth

1.6K
A thorough mouth assessment, including inspection and palpation of the lips, gums, tongue, tonsils, uvula, and pharynx, is crucial in detecting potential health issues. Diseases ranging from oral cancer to systemic conditions like diabetes could be identified early through careful oral examination. This article provides a detailed guide on conducting a comprehensive mouth assessment.
Mouth Inspection
The inspection begins with visually examining the mouth for symmetry, color, and size.
1.6K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Assessing the Benefits of an Innovative Chemical Peel Containing Biofunctionals on Adult Acne-Prone Skin: An Exploratory Interventional Study: A Preliminary Report.

Journal of cosmetic dermatology·2026
Same author

Sunscreen sensory attribute prediction via textural, rheological and tribological tests.

International journal of cosmetic science·2025
Same author

Sensory Perception Optimization of Consumer Products: Toothpaste Tube Squeezability.

Journal of texture studies·2025
Same author

Sensory Investigation of Toothpaste Particle Perception in the Mouth.

Journal of texture studies·2025
Same author

Pilot clinical study to evaluate the efficacy of a professionally delivered high fluoride varnish on erosive tooth wear in an in-situ model.

Journal of dentistry·2024
Same author

Novel anionic surfactant-modified chlorhexidine and its potent antimicrobial properties.

Dalton transactions (Cambridge, England : 2003)·2024

Related Experiment Video

Updated: May 1, 2026

Mimicking and Measuring Occlusal Erosive Tooth Wear with the "Rub&Roll" and Non-contact Profilometry
08:47

Mimicking and Measuring Occlusal Erosive Tooth Wear with the "Rub&Roll" and Non-contact Profilometry

Published on: February 2, 2018

12.1K

Psychophysical and Rheological Investigation of Toothpaste Tube Squeezability: A People-Centric Approach.

Baran Teoman1, Mark Vandeven1, Jonathan Esposito1

  • 1Colgate Global Technology Center, Colgate-Palmolive Company, Piscataway, New Jersey, USA.

Journal of Texture Studies
|November 8, 2024
PubMed
Summary

Toothpaste tube squeezability can be predicted using instrumental tests, mimicking human sensory perception. This research defines acceptable ranges for rheological and squeezing parameters, aiding product development.

Keywords:
Squeezabilitypsychophysicalrheologytexture analysistoothpaste

More Related Videos

Observing the Transformation of Bodily Self-consciousness in the Squeeze-machine Experiment
07:20

Observing the Transformation of Bodily Self-consciousness in the Squeeze-machine Experiment

Published on: March 8, 2019

13.4K
Roughness Impact of Piezoelectric Dental Scaler on Two Distinct Flowable Composite Filling Materials
05:30

Roughness Impact of Piezoelectric Dental Scaler on Two Distinct Flowable Composite Filling Materials

Published on: January 10, 2025

550

Related Experiment Videos

Last Updated: May 1, 2026

Mimicking and Measuring Occlusal Erosive Tooth Wear with the "Rub&Roll" and Non-contact Profilometry
08:47

Mimicking and Measuring Occlusal Erosive Tooth Wear with the "Rub&Roll" and Non-contact Profilometry

Published on: February 2, 2018

12.1K
Observing the Transformation of Bodily Self-consciousness in the Squeeze-machine Experiment
07:20

Observing the Transformation of Bodily Self-consciousness in the Squeeze-machine Experiment

Published on: March 8, 2019

13.4K
Roughness Impact of Piezoelectric Dental Scaler on Two Distinct Flowable Composite Filling Materials
05:30

Roughness Impact of Piezoelectric Dental Scaler on Two Distinct Flowable Composite Filling Materials

Published on: January 10, 2025

550

Area of Science:

  • Materials Science
  • Rheology
  • Consumer Science

Background:

  • Toothpaste tube squeezability is a key factor in consumer satisfaction.
  • Current methods for assessing squeezability lack standardization and objective measurement.
  • Understanding the relationship between physical properties and human perception is crucial for product development.

Purpose of the Study:

  • To evaluate and compare different methods for measuring toothpaste tube squeezability.
  • To correlate instrumental measurements with human sensory perception of squeezability.
  • To establish consumer-acceptable ranges for rheological and squeezability parameters.

Main Methods:

  • Human sensory panel assessment of toothpaste squeezability.
  • Measurement of grip forces using a tactile glove.
  • Instrumental testing including emulative squeezing and rheological measurements.
  • Formulation and testing of toothpaste samples across a wide range of squeezability rates (0.07-2.31 cc/s).

Main Results:

  • Human sensory perception of toothpaste squeezability can be accurately predicted using emulative squeezing instruments and rheological measurements.
  • Acceptable squeezability is defined by both lower (hard to squeeze) and upper (too runny) limits.
  • The upper limit of acceptable squeezability may be related to the paste's ability to maintain its shape.

Conclusions:

  • Instrumental and rheological methods provide reliable predictions of human perception of toothpaste squeezability.
  • Defined consumer-acceptable ranges for rheological and squeezability parameters can guide product development.
  • This study offers valuable insights for oral and personal care product developers aiming to optimize product performance and consumer experience.