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Men's Preferences for Language and Communication in Mental Health Promotion: A Qualitative Study
Paul Sharp1,2, John L Oliffe3,4, Joan L Bottorff5
1School of Health Sciences, University of New South Wales, Sydney, Australia.
Behavioral Medicine (Washington, D.C.)
|November 11, 2024
Summary
Men prefer strength-based language and metaphors for mental health discussions. Effective communication strategies are crucial for engaging men in public health initiatives and promoting their well-being.
Area of Science:
- Public Health
- Men's Health
- Communication Studies
Background:
- Effective communication is vital for men's engagement in public health.
- Understanding men's language preferences in mental health is essential for program success.
Purpose of the Study:
- To explore men's preferred language and communication styles for mental health promotion.
- To provide evidence-based recommendations for designing and implementing men's mental health programs.
Main Methods:
- Sequential mixed-methods design utilizing focus groups and individual interviews.
- Involved 64 men in data collection.
- Employed interpretive description for thematic analysis.
Main Results:
- Men utilize coded language and covert strategies to discuss mental health challenges.
- Masculine capital, associations, and metaphors are employed to communicate mental health concerns relatably.
- A preference for dynamism, action-oriented, and gain-framed language signaling self-management and personal growth was identified.
Conclusions:
- Tailored communication strategies incorporating strength-based and action-oriented language are recommended for men's mental health promotion.
- Understanding men's unique communication patterns can enhance engagement and effectiveness of public health initiatives.
- Future programs should leverage men's preferred language to foster self-management and personal development.
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