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Humanizing cancer: The role of anthropomorphism and perceived efficacy in melanoma prevention

Tianjiao Wang1, Rachelle Pavelko2, Heather Ford3

  • 1College of Communication, DePaul University, Chicago, Illinois, USA.

Health Marketing Quarterly
|November 15, 2024
PubMed

Keywords:
Anthropomorphismmelanoma preventionperceived efficacy

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