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Published on: March 1, 2019
Let's Talk About Condoms: Social Engagement in a Sexual Health Intervention Targeting Young Adults in Denmark
Maya Bohr1, Namkje Koudenburg1
1University of Groningen, Groningen, Netherlands.
Objectives:
We tested whether social activities and interactions as part of a condom campaign strengthened young adults' condom-use intentions and normative perceptions of condoms compared to simple exposure to campaign information.
Method:
Data from 3,041 young adults collected after four annual condom campaigns were analyzed and combined into a meta-analysis.
Results:
Interaction about the campaign and engagement in campaign-related activities was associated with higher condom use intention and more positive pro-condom norms.
Conclusions:
The authors call for a greater emphasis on social influence in youth-aimed sexual health campaigns. Implications for the research are discussed.
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