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Multiple Reputations: Selective Attention to Competence and Character.

Alexandra V T de La Trobe1, Gordon D A Brown1, Lukasz Walasek1

  • 1University of Warwick, Coventry, UK.

Personality & Social Psychology Bulletin
|December 7, 2024
PubMed
Summary
This summary is machine-generated.

People selectively use reputation cues like helpfulness and competence based on task relevance. High reputation in irrelevant traits doesn't outweigh low reputation in relevant ones, but high competence and helpfulness are always preferred.

Keywords:
competencehelpfulnessinvestment gameperson perceptionreputation

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Area of Science:

  • Social Psychology
  • Behavioral Economics
  • Decision Science

Background:

  • Reputation is a multidimensional construct.
  • The relevance of specific reputational traits can vary depending on the context.

Purpose of the Study:

  • To investigate whether individuals can selectively respond to task-relevant reputational cues.
  • To examine how people weigh helpfulness and competence when forming expectations about others' behavior.

Main Methods:

  • Three studies using adapted investment games were conducted.
  • Participants' investment decisions were analyzed based on manipulated reputational cues (helpfulness vs. competence) and their relevance to predicted payoffs.

Main Results:

  • Participants prioritized helpfulness cues when they predicted task payoffs.
  • Competence cues were prioritized when competence was most critical for payoffs.
  • Reputation for irrelevant traits did not compensate for a lack of reputation in relevant traits.
  • A preference for cooperating with highly competent and helpful individuals was observed, irrespective of task demands (asymmetric spillover).

Conclusions:

  • Individuals demonstrate the ability to selectively attend to and utilize task-relevant reputational information.
  • Reputational judgments are context-dependent, but a general preference for competence and helpfulness persists.
  • Findings contribute to theories of person perception and reputation.