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Updated: Jun 5, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Efficient value synthesis in the orbitofrontal cortex explains how loss aversion adapts to the ranges of gain and
Jules Brochard1,2,3, Jean Daunizeau1,2,3
1Sorbonne Université, Paris, France.
Abstract:
Is irrational behavior the incidental outcome of biological constraints imposed on neural information processing? In this work, we consider the paradigmatic case of gamble decisions, where gamble values integrate prospective gains and losses. Under the assumption that neurons have a limited firing response range, we show that mitigating the ensuing information loss within artificial neural networks that synthetize value involves a specific form of self-organized plasticity. We demonstrate that the ensuing efficient value synthesis mechanism induces value range adaptation. We also reveal how the ranges of prospective gains and/or losses eventually determine both the behavioral sensitivity to gains and losses and the information content of the network. We test these predictions on two fMRI datasets from the OpenNeuro.org initiative that probe gamble decision-making but differ in terms of the range of gain prospects. First, we show that peoples' loss aversion eventually adapts to the range of gain prospects they are exposed to. Second, we show that the strength with which the orbitofrontal cortex (in particular: Brodmann area 11) encodes gains and expected value also depends upon the range of gain prospects. Third, we show that, when fitted to participant's gambling choices, self-organizing artificial neural networks generalize across gain range contexts and predict the geometry of information content within the orbitofrontal cortex. Our results demonstrate how self-organizing plasticity aiming at mitigating information loss induced by neurons' limited response range may result in value range adaptation, eventually yielding irrational behavior.
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