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The involvement concept-replaceable or irreplaceable? A case for a conceptual analysis of a core concept of media

Holger Schramm1, Zoe Olbermann1, Fabian Mayer1

  • 1Department of Media and Business Communication, Institute Human-Computer-Media, University of Würzburg, Würzburg, Germany.

Frontiers in Psychology
|December 16, 2024
PubMed

Keywords:
ego-involvementinvolvementpersonal relevancereception moderesonancetwo-process models of persuasion

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