Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Attitudes01:54

Attitudes

28.2K
Attitude is our evaluation of a person, an idea, or an object. We have attitudes for many things ranging from products that we might pick up in the supermarket to people around the world to political policies. Typically, attitudes are favorable or unfavorable: positive or negative (Eagly & Chaiken, 1993). And, they have three components: an affective component (feelings), a behavioral component (the effect of the attitude on behavior), and a cognitive component (belief and knowledge;...
28.2K
Social Proof00:52

Social Proof

27.5K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.5K
Routes of Persuasion02:20

Routes of Persuasion

63.8K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
63.8K
Stereotype Content Model02:16

Stereotype Content Model

14.0K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
14.0K
Conformity01:20

Conformity

45.0K
Conformity is the change in a person’s behavior to go along with the group, even if that person does not agree with the group.
45.0K
The Representativeness Heuristic02:13

The Representativeness Heuristic

15.8K
The representative heuristic describes a biased way of thinking, in which you unintentionally stereotype someone or something. For example, you may assume that your professors spend their free time reading books and engaging in intellectual conversation, because the idea of them spending their time playing volleyball or visiting an amusement park does not fit in with your stereotypes of professors.
15.8K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Hard to handle: infected house finches do not prefer easier-to-consume food.

Animal behaviour·2026
Same author

Infected host competence overshadows heterogeneity in susceptibility in shaping experimental epizootics.

Ecology·2026
Same author

Sequential information preferences in uncertain decision making.

Journal of experimental psychology. General·2026
Same author

The devil you know: a longer history of pathogen coevolution predicts higher behavioural tolerance of infection among host populations.

Biology letters·2026
Same author

Prior pathogen exposure augments inter-individual heterogeneity in antibody levels and reinfection loads in a songbird-pathogen system.

Scientific reports·2026
Same author

Host Prior Exposure Augments Gene Expression Heterogeneity of Both Host and Pathogen During In Vivo Infection.

Molecular ecology·2026

Related Experiment Video

Updated: Jun 5, 2025

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

14.2K

BRAND: Brand recognition and attitude norms database.

Carolina Raffaelli1, Elena Bocchi2, Zachary Estes2,3

  • 1University of California San Diego, La Jolla, USA. craffaelli@ucsd.edu.

Behavior Research Methods
|December 16, 2024
PubMed
Summary

Researchers created the Brand Recognition and Attitude Norms Database (BRAND), a free dataset of consumer responses to over 500 brands and logos. This resource aids research in consumer behavior and marketing.

Keywords:
Brand attitudesBrand awarenessBrand logosBrand recognitionConsumer responses

More Related Videos

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

6.9K
Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
06:30

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

Published on: May 24, 2019

5.2K

Related Experiment Videos

Last Updated: Jun 5, 2025

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

14.2K
Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

6.9K
Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
06:30

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

Published on: May 24, 2019

5.2K

Area of Science:

  • Consumer Psychology
  • Marketing Science
  • Data Science

Background:

  • Brand research has grown significantly, yet a comprehensive, free dataset of consumer responses to branding stimuli is lacking.
  • Existing research lacks accessible, standardized data on consumer perceptions of brands and logos.

Purpose of the Study:

  • To develop and validate the Brand Recognition and Attitude Norms Database (BRAND), a novel, free dataset.
  • To provide a comprehensive resource for consumer responses to branding stimuli, including familiarity, liking, and memory.

Main Methods:

  • Collected 244,400 raw data points from 2000 US consumers over two years (2020 and 2024).
  • Aggregated data into 5,356 primary data points for over 500 brands and logos across 32 industries.
  • Validated the dataset for reliability, face validity, external validity, robustness, cross-validity, and discriminant validity.

Main Results:

  • The Brand Recognition and Attitude Norms Database (BRAND) offers a methodologically transparent and freely available resource.
  • The dataset includes measures of brand familiarity, liking (attitudes), and memory (recognition).
  • Data demonstrate strong validity and robustness across samples and time.

Conclusions:

  • BRAND is the most extensive, free dataset of consumer responses to branding stimuli available.
  • It facilitates hypothesis testing and stimulus selection in consumer behavior, psychology, economics, management, and marketing research.
  • This database significantly aids research by providing reliable and accessible data on brand perception.