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What makes a devoted local-food-buying club customer?
Zsófia Benedek1, Imre Fertő1,2,3
1HUN-REN Centre for Economic and Regional Studies, Budapest, Tóth K. U. 4. H-1097, Hungary.
Heliyon
|December 17, 2024
Summary
Local food-buying clubs (LFBCs) foster a post-growth economy by distributing capital. Understanding consumer attitudes, from quality focus to environmental concerns, can enhance engagement and scale local food systems.
Area of Science:
- Consumer behavior studies
- Socioeconomic transitions
- Sustainable food systems
Background:
- Local food-buying clubs (LFBCs) are grassroots consumer groups aligning with post-growth economic principles.
- LFBCs facilitate community capital distribution over accumulation, supporting sustainable development.
- The expansion potential of LFBCs is significant for local food system development.
Purpose of the Study:
- To analyze consumer engagement with LFBCs using the Theory of Planned Behavior.
- To compare the attitudes and beliefs of regular, occasional, and non-LFBC consumers.
- To identify factors influencing participation in local food systems.
Main Methods:
- A representative survey was conducted in Hungary in May 2020.
- Matching-based treatment effect analysis compared different consumer groups.
- Analysis focused on pre-existing beliefs and attitudes towards local food.
Main Results:
- LFBC consumers are heterogeneous, with varying beliefs and attitudes.
- Occasional customers prioritize food quality and farmer support.
- Devoted customers place high importance on environmental aspects.
- Group belonging influences consumer attitudes towards LFBCs.
Conclusions:
- Targeted messaging by LFBC managers can increase consumer engagement.
- Enhancing engagement is crucial for the efficient scaling of local food systems.
- LFBCs offer a viable model for community-based economic transition.
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