Change Meat Resistance: Systematic Literature Review on Consumer Resistance to the Alternative Protein Transition

M C Onwezen1,2, G Nassar2, J A Bouma3

  • 1Marketing and Consumer Behavior Group, Wageningen University & Research, Wageningen, The Netherlands.

Summary

Consumer resistance to alternative proteins stems from ingrained habits and policy hesitation. Addressing these concerns is key to a sustainable food future, as resistance is often overrated and group-specific.

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