Male View on Aesthetic Procedures: A Local Survey

Area of Science:

• Medical Aesthetics
• Sociology
• Public Health

Background:

• Global rise in cosmetic procedures contrasts with low male participation in conservative societies like Saudi Arabia.
• Understanding male perspectives on aesthetic interventions is crucial for addressing societal norms and healthcare access.

Purpose of the Study:

• To assess awareness, attitudes, and experiences of Saudi males regarding cosmetic procedures.
• To identify sociodemographic factors and information sources influencing male engagement with aesthetic interventions.

Main Methods:

• Cross-sectional study of 818 males across Saudi Arabia using structured questionnaires.
• Data analyzed with descriptive statistics, chi-square tests, and logistic regression (SPSS v26).

Main Results:

• 61.6% of participants had not undergone cosmetic procedures, citing social image (39.2%), cost (28.7%), and lack of need (13.1%).
• Awareness levels were low (27.3% "low", 12.3% "very low"); social media (40.7%) and physicians (25.8%) were key information sources.
• Age, education, employment, and marital status significantly influenced attitudes (p<0.05).

Conclusions:

• Male awareness and acceptance of cosmetic procedures are increasing in Saudi Arabia, shaped by cultural and personal factors.
• Targeted educational campaigns are needed to enhance understanding and acceptance of aesthetic procedures among men.
• Further research should explore evolving attitudes and their impact on the cosmetic industry and healthcare providers.