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Updated: Jun 4, 2025

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
People reward others based on their willingness to exert effort
Yang Xiang1, Jenna Landy2, Fiery A Cushman1
1Department of Psychology, Harvard University, 52 Oxford St, Cambridge, MA, 02138.
None:
Individual contributors to a collaborative task are often rewarded for going above and beyond-salespeople earn commissions, athletes earn performance bonuses, and companies award special parking spots to their employee of the month. How do we decide when to reward collaborators, and are these decisions closely aligned with how responsible they were for the outcome of a collaboration? In Experiments 1a and 1b ( ), we tested how participants give bonuses, using stimuli and an experiment design that has previously been used to elicit responsibility judgments (Xiang et al., 2023a). Past work has found that responsibility judgments are driven both by how much effort people actually contributed and how much they could have contributed (Xiang et al., 2023a). In contrast, here we found that participants allocated bonuses based only on how much effort agents actually contributed. In Experiments 2a and 2b , we introduced agents who were instructed to exert a particular level of effort; participants still rewarded effort, but their rewards were more sensitive to the precise level of effort exerted when the agents decided how much effort to exert. Together, these findings suggest that people reward collaborators based on their willingness to exert effort, and point to a difference between decisions about how to assign responsibility to collaborators and how to incentivize them. One possible explanation for this difference is that responsibility judgments may reflect causal inference about past collaborations, whereas providing incentives may motivate collaborators to keep exerting effort in the future. Our work sheds light on the cognitive capacities that underlie collaboration.
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