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Why do consumers purchase energy-efficient kitchen appliance? An analysis based on online review comments
1School of Management, China Institute for Studies in Energy Policy, Collaborative Innovation Center for Energy Economics and Energy Policy, Xiamen University, Fujian, 361005, China.
Journal of Environmental Management
|December 24, 2024
Summary
Chinese consumers consider energy saving when buying kitchen appliances, especially larger ones. Price benefits and high energy efficiency significantly boost purchasing intent for eco-friendly options.
Area of Science:
- Environmental Science
- Consumer Behavior
- Energy Policy
Background:
- Residential kitchen appliances significantly contribute to energy consumption.
- Promoting energy-efficient appliances is crucial for low-carbon transitions.
- Understanding Chinese consumer behavior regarding appliance energy efficiency is vital.
Purpose of the Study:
- To investigate if Chinese consumers consider energy efficiency in kitchen appliance purchases.
- To identify factors influencing the adoption of energy-efficient kitchen appliances.
- To inform policy recommendations for promoting energy-efficient appliance markets.
Main Methods:
- Analysis of user-generated content from online e-commerce platforms (N=59,908).
- Application of natural language processing (NLP) techniques.
- Utilizing structural equation modeling (SEM) for behavioral analysis.
Main Results:
- Perceived energy saving is a key factor in consumer adoption of kitchen appliances.
- Price benefits enhance willingness to purchase energy-efficient appliances.
- Energy saving is prioritized for large kitchen appliances, with stronger purchase intent for highly efficient models.
Conclusions:
- Energy efficiency is a significant consideration for Chinese consumers, particularly for large appliances.
- Incentivizing purchases through pricing and clear energy efficiency standards is recommended.
- Environmental education should highlight appliance energy consumption to further drive demand.
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