Beyond the Myths: Brazilian Consumer Perceptions of Functional Food

Luis Gustavo Saboia Ponte1, Suliene França Ribeiro1, Adriane Elisabete Costa Antunes2

  • 1Laboratório Multidisciplinar em Alimentos e Saúde, Faculdade de Ciências Aplicadas, Universidade Estadual de Campinas (UNICAMP), Limeira 13484-350, SP, Brazil.

PubMed
Summary

Consumer beliefs about functional foods in Brazil reveal that perceived necessity and reward are linked to myths, while safety concerns reduce myth acceptance. Understanding these factors is key for promoting evidence-based nutrition.

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