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#ExploratoryAnalysisOfSentimentTowardABAonTwitter.

Albert Malkin1, Priscilla Burnham Riosa2, Laura Mullins2

  • 1Faculty of Education, Western University, 1137 Western Road, London, Ontario N6G 1G7 Canada.

Behavior Analysis in Practice
|January 10, 2025
PubMed
Summary
This summary is machine-generated.

Online social opinion on applied behavior analysis (ABA) reveals a small but vocal minority shaping the narrative. Negative sentiment tweets on ABA generated higher engagement, highlighting the need for behavior analysts to study online discourse.

Keywords:
Applied behavior analysisAutismData scienceSentimentSocial mediaTwitter

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Area of Science:

  • Social Sciences
  • Behavioral Sciences
  • Communication Studies

Background:

  • Naturalistic observation of social media provides data on public acceptance of social topics.
  • Online social opinion can serve as a measure of social validity for various fields.
  • Understanding online discourse is crucial for fields like applied behavior analysis (ABA).

Purpose of the Study:

  • To objectively analyze online discourse concerning applied behavior analysis (ABA).
  • To assess public sentiment and engagement with ABA on social media platforms.
  • To identify themes and narratives within online discussions about ABA.

Main Methods:

  • Analysis of 119,911 Twitter posts related to ABA from 2012 to 2022.
  • A random subset of 11,000 tweets was selected for stratified analysis.
  • Two trained observers coded tweets for relevance and sentiment (neutral, positive, negative).

Main Results:

  • 5,408 relevant tweets were analyzed, averaging 492 per year.
  • Sentiment distribution: 51.41% neutral, 43.81% positive, 4.79% negative.
  • Negative sentiment tweets had higher engagement (3x) than neutral or positive tweets.
  • Positive tweets focused on therapy and autism; negative tweets discussed harm and alternatives.

Conclusions:

  • A small, vocal minority can significantly influence the online narrative surrounding ABA.
  • Behavior analysts should actively study and engage with online discourse.
  • Strategies are needed to address negative sentiment and shape a balanced public perception of ABA.