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Addressing Pervasive Myths About Qualitative Research to Promote Methodological Diversity in Applied Behavior
Ryan J Martin1, Elizabeth M Kelly2
1Catalight Research Institute, Walnut Creek, CA USA.
Behavior Analysis in Practice
|June 22, 2026
Summary
Applied behavior analysis research can benefit from qualitative methods, which offer deeper insights beyond observable behavior. This study debunks myths about qualitative research, advocating for its integration into behavior analytic practice.
Area of Science:
- Behavior Analysis
- Research Methodology
- Qualitative Research
Background:
- Single-case experimental design (SCED) is the dominant methodology in applied behavior analysis (ABA).
- Over-reliance on SCED limits the evidence base for ABA practice.
- Qualitative methods are underutilized and misunderstood within ABA.
Purpose of the Study:
- To critically examine five common myths about qualitative research in behavior analysis.
- To clarify the value and application of qualitative methods for behavior analysts.
- To advocate for the inclusion of qualitative approaches in behavior analytic research.
Main Methods:
- Critical examination of prevalent myths surrounding qualitative research in behavior analysis.
- Assessment of the accuracy of these myths from the perspective of behavior analysts trained in qualitative methods.
- Providing clarifications and counterarguments to misconceptions.
Main Results:
- Myth 1: Qualitative methods are not behavior-analytic - Clarified that qualitative methods align with behavior analytic principles.
- Myth 2: Qualitative methods have limited external validity - Addressed through understanding context and transferability.
- Myth 3: Qualitative methods are subjective and biased - Demonstrated rigorous qualitative approaches mitigate bias.
- Myth 4: Qualitative research lacks rigor - Presented evidence of systematic qualitative research practices.
- Myth 5: Qualitative methods are only for social validity - Showcased broader applications beyond social validity.
Conclusions:
- Common myths about qualitative research in behavior analysis are inaccurate.
- Qualitative methods offer a valuable, complementary approach to SCED for deepening understanding.
- Behavior analysts should expand their methodological repertoires to include qualitative research.
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