The unboxing has already begun: One motivation construct at a time

Ruud Custers1, Baruch Eitam2, E Tory Higgins3

  • 1Psychology Department, Utrecht University, Utrecht, The Netherlands r.custers@uu.nl; www.goallab.nl.

PubMed
Summary

This study addresses how motivation drives behavior, arguing that existing theories overlook crucial mechanisms. Unpacking this "black box" requires integrating classic and recent research for effective computational approaches.

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