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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Juan Martell-Muñoz1, José Fernando Mora-Romo2, David Luna3
1Unidad Académica de Psicología (UAP), Universidad Autónoma de Zacatecas (UAZ), Zacatecas 98060, Mexico.
Gratitude and optimism are key predictors of happiness and psychological well-being in Mexican adults. Understanding these factors can help develop strategies to promote happiness.
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