Usability and optimization of online apps in user's context

Area of Science:

• Human-Computer Interaction
• Software Engineering
• Web Development

Background:

• Usability evaluation is crucial for optimizing user experience in online applications.
• Existing methods may lack comprehensive assessment and prioritization capabilities.
• A structured approach is needed for systematic usability analysis and enhancement.

Purpose of the Study:

• To introduce the OptiFlow framework for usability evaluation and optimization.
• To present a novel approach combining heuristic evaluation with a web-based platform.
• To provide a structured method for assessing and improving user experiences in digital interfaces.

Main Methods:

• Developed the OptiFlow framework with components: user, website, web service, and library.
• Compiled 240 usability guidelines across 15 categories, assigning 'Green', 'Amber', or 'Red' implementation levels.
• Integrated guidelines into an SQL database and used an 'execute' function for systematic website adherence assessment.

Main Results:

• The framework systematically assesses website adherence to guidelines, yielding True, False, or Null outcomes.
• Usability assessment outcomes are presented via categorized and prioritized data views.
• Implementation levels (Green, Amber, Red) facilitate efficient prioritization of high-concern usability issues.

Conclusions:

• OptiFlow offers an innovative approach to usability evaluation and optimization.
• The framework fosters enriched user experiences and finely tuned digital interfaces.
• OptiFlow enables proactive user experience enhancement in the evolving digital landscape.