Obedience
Conformity
Social Proof
Cognitive Dissonance
Milgram's Obedience to Authority
Persuasion Strategies
You might also read
Articles linked to this work by shared authors, journal, and citation graph.
Updated: May 29, 2025

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
1Faculty of Business and Economics, University of Hong Kong.
This study introduces perceived general obligation, exploring how workplace support and moral traits influence it. Findings suggest this obligation impacts employee performance across cultures.
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
13:04Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Area of Science:
Background:
Purpose of the Study:
Main Methods:
Main Results:
Conclusions: