Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Self-Discrepancy Theory02:45

Self-Discrepancy Theory

18.3K
One influential perspective on what motivates people's behavior is detailed in Tory Higgin's self-discrepancy theory (Higgins, 1987). He proposed that people hold disagreeing internal representations of themselves that lead to different emotional states.  
18.3K
Taste Buds and Receptors01:20

Taste Buds and Receptors

1.8K
Gustation, or the sense of taste, is intrinsically linked to the anatomical structures located on the tongue. This organ's surface, along with the entirety of the oral cavity, is adorned with stratified squamous epithelium. Evident on the tongue are elevated structures known as papillae (singular = papilla), which house the mechanisms for the transduction of gustatory stimuli. Four distinct types of papillae exist, each identified by their unique morphological attributes: the circumvallate,...
1.8K
Gustation01:43

Gustation

47.6K
Gustation is a chemical sense that, along with olfaction (smell), contributes to our perception of taste. It starts with the activation of receptors by chemical compounds (tastants) dissolved in the saliva. The saliva and filiform papillae on the tongue distribute the tastants and increase their exposure to the taste receptors.
47.6K
Social Proof00:52

Social Proof

27.4K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.4K
Frustration and Conflict: Approach-Approach, Approach-Avoidance01:20

Frustration and Conflict: Approach-Approach, Approach-Avoidance

35
Frustration occurs when people are obstructed or prevented from achieving a desired goal or fulfilling a perceived need. For example, when someone's input is ignored in a discussion, it can lead to feelings of frustration. Conflict, however, arises from opposing interests, goals, or actions. Conflicts can take various forms based on the nature of these opposing desires or goals.
One common type of conflict is the Approach–Approach Conflict. In this case, a person faces two desirable...
35
Timing and Consequences on Behavior01:08

Timing and Consequences on Behavior

77
In operant conditioning, the timing of reinforcement is crucial. For animals like rats and cats, immediate reinforcement (within a few seconds) is much more effective than delayed reinforcement. For example, a food reward for a rat needs to follow within 30 seconds of pressing a bar to be effective. 
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant...
77

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

A multivariate ANN-CCD integrative model using cellulose based polymers for the development of osmotically controlled push-pull dexibuprofen tablets and its predictive pharmacokinetic modeling.

European journal of pharmaceutical sciences : official journal of the European Federation for Pharmaceutical Sciences·2026
Same author

Early-Onset of Obesity Model: Impact of Early-Onset Obesity on Comorbidity Risk and Life Expectancy.

Obesity facts·2025
Same author

IMPROVE 2023: The 2nd International Meeting on Pathway-Related Obesity: Vision & Evidence.

Clinical obesity·2025
Same author

An appetite for research: an interview with Sadaf Farooqi.

Disease models & mechanisms·2025
Same author

IMPROVE 2022 International Meeting on Pathway-Related Obesity: Vision of Excellence.

Clinical obesity·2024
Same author

Obesity and thinness: insights from genetics.

Philosophical transactions of the Royal Society of London. Series B, Biological sciences·2023

Related Experiment Video

Updated: May 28, 2025

Studying Food Reward and Motivation in Humans
12:09

Studying Food Reward and Motivation in Humans

Published on: March 19, 2014

23.1K

Understanding the desire for dessert.

Sadaf Farooqi1

  • 1Institute of Metabolic Science, University of Cambridge, Cambridge, UK.

Science (New York, N.Y.)
|February 13, 2025
PubMed
Summary

Scientists discovered a specific neural circuit in mice that drives their desire for sugary foods, particularly after eating. This finding sheds light on the brain

Area of Science:

  • Neuroscience
  • Animal Behavior
  • Physiology

Background:

  • Post-meal food intake, especially of palatable items like sugar, is a complex behavior.
  • Understanding the neural underpinnings of appetite regulation and food preference is crucial for metabolic health research.

Purpose of the Study:

  • To identify the specific neural circuits in the brain responsible for mediating the preference for high-sugar foods after a meal in mice.
  • To elucidate the mechanisms by which post-meal satiety signals interact with reward pathways to influence food choices.

Main Methods:

  • Utilized in vivo electrophysiology and calcium imaging in awake, behaving mice to monitor neural activity in relevant brain regions.
  • Employed optogenetic and chemogenetic techniques to precisely control the activity of specific neuronal populations.

More Related Videos

Errors as a Means of Reducing Impulsive Food Choice
07:07

Errors as a Means of Reducing Impulsive Food Choice

Published on: June 5, 2016

8.6K
A General Method for Evaluating Incubation of Sucrose Craving in Rats
12:44

A General Method for Evaluating Incubation of Sucrose Craving in Rats

Published on: November 4, 2011

13.2K

Related Experiment Videos

Last Updated: May 28, 2025

Studying Food Reward and Motivation in Humans
12:09

Studying Food Reward and Motivation in Humans

Published on: March 19, 2014

23.1K
Errors as a Means of Reducing Impulsive Food Choice
07:07

Errors as a Means of Reducing Impulsive Food Choice

Published on: June 5, 2016

8.6K
A General Method for Evaluating Incubation of Sucrose Craving in Rats
12:44

A General Method for Evaluating Incubation of Sucrose Craving in Rats

Published on: November 4, 2011

13.2K
  • Conducted behavioral assays to quantify sugar preference and intake in mice under various physiological conditions.
  • Main Results:

    • Identified a distinct neural circuit that becomes active after a meal and specifically promotes the seeking of high-sugar foods.
    • Demonstrated that activating this circuit increases sugar preference, while inhibiting it reduces this preference.
    • Showed that this circuit integrates signals related to satiety and reward to modulate post-meal feeding behavior.

    Conclusions:

    • A specific neural circuit in mice plays a critical role in mediating the preference for high-sugar foods after a meal.
    • This circuit represents a potential target for understanding and potentially modulating appetite and food choices related to metabolic disorders.