Consumer Behavior in the Indian Online Eyewear Market After COVID-19: A Trend or Public Concern?
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Published on: May 25, 2022
Sweatha Santhababu1, Samuel Livingstone Kumaran2, Tamilselvan Pachiyappan3
1Department of Optometry, Panimalar College of Allied Health Sciences, Chennai, IND.
Background:
The growing trend of online shopping has significantly transformed the global eyewear market since the onset of COVID-19. However, concerns about the quality and fit of spectacles purchased online persist. This study aims to understand consumer satisfaction and preferences related to online spectacle purchases in India.
Methods:
A cross-sectional online survey was conducted with participants who had purchased eyewear through e-commerce platforms. The survey collected demographic data, information on refractive errors, frame and lens preferences, and user experiences related to appearance, fit, comfort, safety, vision, and symptoms associated with spectacles purchased online.
Results:
Among 85 respondents, the majority who opted for single-vision spectacles (66, 78%) were young adults, with myopia (55, 65%) being the most common refractive error. Participants predominantly favored full-rim frames (56, 66%), plastic frame material (49, 58%), and blue-light control lenses (58, 68%). While 58 (68%) expressed satisfaction with the appearance and 56 (66%) with the comfort of their spectacles, 27 (32%) reported safety concerns due to symptoms such as headaches (17, 20%) and blurred vision (14, 17%). A comparison between the questions "Which method of purchasing spectacles do you often prefer?" and "Based on your recent experience, where do you think you will purchase your next pair of spectacles?" showed no significant difference (p = 0.428).
Conclusion:
This study highlights consumer trends in online spectacle purchases among the Indian population after COVID-19. A significant portion of the younger population, primarily single-vision lens users, reported satisfaction with their spectacles. However, concerns regarding fit, comfort, and safety emphasize the need for professional oversight and quality assurance, which are more readily achievable with offline purchases. Individuals who often prefer online purchases remain inclined to continue purchasing spectacles online.
