Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Stereotype Content Model02:16

Stereotype Content Model

13.9K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
13.9K
The Representativeness Heuristic02:13

The Representativeness Heuristic

15.8K
The representative heuristic describes a biased way of thinking, in which you unintentionally stereotype someone or something. For example, you may assume that your professors spend their free time reading books and engaging in intellectual conversation, because the idea of them spending their time playing volleyball or visiting an amusement park does not fit in with your stereotypes of professors.
15.8K
Cause and Effect01:53

Cause and Effect

10.8K
While variables are sometimes correlated because one does cause the other, it could also be that some other factor, a confounding variable, is actually causing the systematic movement in our variables of interest. For instance, as sales in ice cream increase, so does the overall rate of crime. Is it possible that indulging in your favorite flavor of ice cream could send you on a crime spree? Or, after committing crime do you think you might decide to treat yourself to a cone?
10.8K
Bias01:22

Bias

3.7K
Bias refers to any tendency that prevents a question from being considered unprejudiced. In research, bias occurs when one outcome or answer is selected or encouraged over others in sampling or testing. Bias can occur during any research phase, including study design, data collection, analysis, and publication.
In statistics, a sampling bias is created when a sample is collected from a population, and some members of the population are not as likely to be chosen as others (remember, each member...
3.7K
Language and Cognition01:27

Language and Cognition

317
Language serves as a bridge between ideas and communication, influencing how individuals perceive and interact with the world. Psychologists have long debated whether language shapes thought or vice versa. This discussion gained grip with Edward Sapir and Benjamin Lee Whorf in the 1940s, who proposed that language determines thought, a concept known as linguistic determinism. They suggested that the vocabulary and structure of a language influence how its speakers think and perceive reality.
317
Confirmation Biases01:31

Confirmation Biases

5.4K
The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our expectations. For example, if you think that your professor is not very nice, you notice all of the instances of rude behavior exhibited by the professor while ignoring the countless pleasant interactions he is involved in on a daily basis. Have you ever fallen prey to the confirmation bias, either as the source or target of such bias?
5.4K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

People use fast and flat simulation to reason about new games.

Nature·2026
Same author

A folk taxonomy of magic.

Cognition·2026
Same author

A reporting checklist for large language models in behavioural science.

Nature human behaviour·2026
Same author

Resolving Feynman's restaurant problem reveals optimal solutions and human strategies.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same author

Considering Psychological Mechanisms Can Change the Interpretation of Bayesian Models.

Topics in cognitive science·2026
Same author

Aha! moments correspond to metacognitive prediction errors.

Cognition·2026

Related Experiment Video

Updated: May 27, 2025

Augmenting Large Language Models via Vector Embeddings to Improve Domain-Specific Responsiveness
03:14

Augmenting Large Language Models via Vector Embeddings to Improve Domain-Specific Responsiveness

Published on: December 6, 2024

476

Explicitly unbiased large language models still form biased associations.

Xuechunzi Bai1, Angelina Wang2, Ilia Sucholutsky3

  • 1Department of Psychology, The University of Chicago, Chicago, IL 60637.

Proceedings of the National Academy of Sciences of the United States of America
|February 20, 2025
PubMed
Summary

Large language models (LLMs) show implicit social biases despite passing explicit tests. New prompt-based methods reveal these subtle biases in AI decision-making, mirroring societal stereotypes.

Keywords:
bias and fairnesslarge language modelspsychologystereotypes

More Related Videos

Foreign Accent and Forensic Speaker Identification in Voice Lineups: The Influence of Acoustic Features Based on Prosody
09:09

Foreign Accent and Forensic Speaker Identification in Voice Lineups: The Influence of Acoustic Features Based on Prosody

Published on: September 27, 2024

385
Lexical Decision Task for Studying Written Word Recognition in Adults with and without Dementia or Mild Cognitive Impairment
06:48

Lexical Decision Task for Studying Written Word Recognition in Adults with and without Dementia or Mild Cognitive Impairment

Published on: June 25, 2019

9.1K

Related Experiment Videos

Last Updated: May 27, 2025

Augmenting Large Language Models via Vector Embeddings to Improve Domain-Specific Responsiveness
03:14

Augmenting Large Language Models via Vector Embeddings to Improve Domain-Specific Responsiveness

Published on: December 6, 2024

476
Foreign Accent and Forensic Speaker Identification in Voice Lineups: The Influence of Acoustic Features Based on Prosody
09:09

Foreign Accent and Forensic Speaker Identification in Voice Lineups: The Influence of Acoustic Features Based on Prosody

Published on: September 27, 2024

385
Lexical Decision Task for Studying Written Word Recognition in Adults with and without Dementia or Mild Cognitive Impairment
06:48

Lexical Decision Task for Studying Written Word Recognition in Adults with and without Dementia or Mild Cognitive Impairment

Published on: June 25, 2019

9.1K

Area of Science:

  • Artificial Intelligence
  • Psychology
  • Sociology

Background:

  • Large language models (LLMs) can exhibit implicit social biases, similar to humans, even when passing explicit bias tests.
  • Measuring implicit bias in LLMs is challenging due to proprietary models and the need to assess impact on decisions.

Purpose of the Study:

  • To introduce novel prompt-based measures for detecting implicit biases in LLMs.
  • To assess the presence and nature of implicit stereotype biases in value-aligned LLMs.

Main Methods:

  • Developed the LLM Word Association Test, adapting the Implicit Association Test for prompt-based bias detection.
  • Introduced the LLM Relative Decision Test to evaluate subtle discrimination in contextual AI decisions.
  • Applied these methods to 8 value-aligned LLMs across race, gender, religion, and health categories.

Main Results:

  • Pervasive stereotype biases were found in the tested LLMs, reflecting societal biases.
  • Biases were identified in 21 specific stereotypes, including associations with race, gender, age, and health.
  • The prompt-based measures successfully exposed nuanced biases in proprietary LLMs that standard benchmarks missed.

Conclusions:

  • Novel prompt-based psychological measures can effectively reveal implicit biases in LLMs.
  • LLMs, even those aligned with values, harbor societal biases that impact their decisions.
  • These findings highlight the need for advanced methods to ensure AI fairness and mitigate harmful stereotypes.