From responsibility to action: How CSR drives sustainability in higher education

The research analyzes how corporate social responsibility (CSR) initiatives implemented by Chinese educational institutions affect teacher eco-initiatives by assessing environmental information and green passion as mediator variables under the condition of teachers' green warm glow. The research findings based on educator surveys demonstrate that CSR strengthens teacher eco-initiatives through direct and indirect pathways. Environmental information and green passion are essential intermediary forces that convert CSR initiatives into sustainable operational actions. Teachers' green warm glow acts as an emotional booster, enhancing the relationship between green passion and eco-initiatives. Educational institutions must embed CSR strategies into their plans and teach sustainability awareness through programs that develop teachers' deep feelings about environmental protection. The research adds value to CSR and sustainability knowledge in education and supplies strategic recommendations for policymakers and institutional leaders who want to boost environmental accountability in higher education.