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Decomposing Brand Loyalty: An Examination of Loyalty Subcomponents, Product Price Range, Consumer Personality, and

Gabriele Damaschi1, Ali Aboueldahab1, Marco D'Addario1

  • 1Department of Psychology, University of Milano-Bicocca, 20126 Milan, Italy.

Behavioral Sciences (Basel, Switzerland)
|February 26, 2025
PubMed

Keywords:
attitudinal loyaltybehavioral loyaltybrand loyaltyconsumer personalityproduct price rangewillingness to pay

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