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Related Experiment Video

Updated: May 24, 2025

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Psychological Resources and New Product Development Team Adaptability: A Moderated Mediation Model.

Dominic L Marques1, Caroline Aubé1, Vincent Rousseau2

  • 1HEC Montreal, QC, Canada.

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|March 3, 2025
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Summary

Team psychological capital (PsyCap) boosts new product development team adaptivity through creativity. Outcome focus moderates this relationship, highlighting its importance for team performance.

Keywords:
new product developmentoutcome focuspsychological capitalteam adaptabilityteam creativity

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Area of Science:

  • Organizational Psychology
  • New Product Development
  • Team Dynamics

Background:

  • Adaptability is crucial for new product development (NPD) team success.
  • Empirical research on factors enhancing NPD team adaptive capacity is limited.
  • Psychological resource theories offer a framework for understanding team capabilities.

Purpose of the Study:

  • To investigate how team psychological capital (PsyCap) influences the adaptivity of new product development teams.
  • To explore the mediating role of team creativity in the PsyCap-adaptivity link.
  • To examine the moderating effect of outcome focus on the relationship between team PsyCap and team adaptivity.

Main Methods:

  • Data collected from 198 student teams participating in a project management simulation.
  • Utilized a quantitative approach to analyze the relationships between variables.
  • Employed statistical methods to test mediation and moderation hypotheses.

Main Results:

  • Team PsyCap positively relates to team adaptivity.
  • Team creativity mediates the relationship between team PsyCap and team adaptivity.
  • Outcome focus moderates the initial stage of the PsyCap-adaptivity relationship, specifically between PsyCap and creativity.

Conclusions:

  • Team psychological capital is a significant driver of new product development team adaptivity.
  • Fostering team creativity is a key mechanism through which PsyCap enhances adaptivity.
  • Establishing a clear outcome focus is essential for maximizing the positive impact of PsyCap on team creativity and subsequent adaptivity.