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Navigating program evaluation amid health crises: Evaluator's experiences on conducting virtual focus group
1School of Public Management, Governance and Public Policy, University of Johannesburg, South Africa.
Virtual focus group discussions (FGDs) offer accessible program evaluation but face digital literacy and privacy challenges. Strategies like training and hybrid models are recommended for effective implementation in South Africa.
Area of Science:
- Program Evaluation
- Social Sciences
- Information Technology
Background:
- Virtual Focus Group Discussions (FGDs) emerged as crucial tools for program evaluations, particularly during the COVID-19 pandemic, offering a flexible alternative to traditional in-person methods.
- Platforms like Google Meet facilitate engagement with diverse stakeholders across geographical barriers, yet understanding their adoption by evaluators in South Africa remains limited.
Purpose of the Study:
- To explore South African evaluators' perceptions and implementation of virtual FGDs, specifically using Google Meet.
- To identify challenges and successes associated with virtual FGDs in program evaluation contexts.
Main Methods:
- A reflective methodology was employed to analyze evaluators' experiences with virtual FGDs.
- Key aspects examined included participant engagement, technological proficiency, and data privacy concerns.
Main Results:
- Virtual FGDs enhance accessibility and flexibility in program evaluations.
- Challenges identified include participants' digital literacy, technological infrastructure limitations, and data privacy issues.
Conclusions:
- Mitigation strategies such as pre-session training, improved digital infrastructure, and robust data protection are necessary.
- Hybrid models combining virtual and in-person approaches can bridge the technological divide and enhance inclusivity.
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