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    Area of Science:

    • Occupational Safety and Health
    • Human-Computer Interaction
    • Social Psychology

    Background:

    • Social influence theories highlight coworker risk-taking as a key factor in workplace behavioral intentions.
    • Immersive technologies are increasingly used in construction safety, yet their role in assessing social presence and risk decision-making is under-researched.

    Purpose of the Study:

    • To investigate roofers' risk-taking behaviors under social stressors within an Augmented Virtuality (AV) environment.
    • To evaluate the impact of social presence and peer behavior on individual decision-making in simulated high-risk scenarios.

    Main Methods:

    • Developed an AV environment simulating a roof with a virtual peer exhibiting safe or unsafe behaviors.
    • Participants performed a physical roofing task (shingle installation) with passive haptics in the AV setting.
    • Captured cognitive and behavioral responses using psychophysiological wearables and self-report measures.

    Main Results:

    • The AV environment successfully enhanced participants' sense of presence and social presence.
    • The simulation effectively imposed social stressors, allowing for the assessment of decision-making under peer pressure.
    • The study demonstrated the utility of AV for examining naturalistic responses to social stressors without real-world risk.

    Conclusions:

    • Augmented Virtuality provides a valuable platform for studying social influence on risk-taking in occupational settings.
    • This technology enables the evaluation of behavioral changes and decision-making orientations in response to social stressors.
    • Future research can leverage AV to develop targeted safety interventions by understanding social dynamics in risk-taking.