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A path forward on online misinformation mitigation based on current user behavior.

Catherine King1, Samantha C Phillips2, Kathleen M Carley2

  • 1Software and Societal Systems Department, Carnegie Mellon University, Pittsburgh, USA. cking2@cs.cmu.edu.

Scientific Reports
|March 20, 2025
PubMed
Summary
This summary is machine-generated.

Social media users expect others to combat misinformation more than they do themselves. People are more likely to intervene when misinformation is shared by close connections online.

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Area of Science:

  • Social Sciences
  • Psychology
  • Communication Studies

Background:

  • Social media misinformation poses a significant societal challenge.
  • Research is actively exploring effective strategies to mitigate its negative consequences.
  • User-level interventions, focusing on individual responses to misinformation, are a key area of investigation.

Purpose of the Study:

  • To investigate how social media users respond to misinformation they encounter.
  • To understand users' expectations regarding others' responses to misinformation.
  • To examine how personal relationships influence user interventions against misinformation.

Main Methods:

  • An online survey was conducted with 1010 American social media users (weekly usage).
  • A registered report design was employed for study protocol.
  • Participants reported their actions and expectations concerning misinformation, considering the poster's relationship.

Main Results:

  • A discrepancy exists between users' reported actions and their expectations of others' actions in combating misinformation.
  • Participants indicated a higher expected effort from others than what they reported exerting themselves.
  • Intervention likelihood increased when misinformation was posted by close connections compared to acquaintances or strangers.

Conclusions:

  • Understanding user behavior and perceptions is crucial for developing effective public engagement strategies against misinformation.
  • Findings can inform platform-level countermeasures by highlighting user motivations and barriers.
  • The study underscores the importance of social relationships in online misinformation response dynamics.