Product design improvement method driven by online product reviews

Area of Science:

• Sustainable Design
• Product Development
• Customer Relationship Management

Background:

• Customer-centered design is vital for sustainable products, aligning features with needs and promoting efficiency.
• Online reviews offer rich data for understanding customer expectations and driving product improvements.

Purpose of the Study:

• To propose a novel product design improvement method driven by online customer reviews.
• To systematically integrate customer opinions into each stage of the product design process.
• To enhance customer satisfaction and achieve sustainable design goals.

Main Methods:

• A five-stage method: review collection, problem identification, competitive analysis, solution generation, and decision-making.
• Utilizes online reviews of target and competitor products as input data.
• Develops specific integration methods for customer feedback at each design stage.

Main Results:

• A structured product design improvement plan addressing customer needs and enterprise objectives.
• Demonstrated feasibility through a case study on a 3D printer.
• Systematic integration of customer feedback leads to enhanced product design.

Conclusions:

• The proposed method effectively leverages online reviews for customer-centered and sustainable product design.
• Integrating customer insights systematically improves product features and user satisfaction.
• This approach supports businesses in meeting both customer expectations and sustainability targets.