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Sustainable strategic nation branding through sports: leveraging soft power via mega-event hosting

Laila El-Dabt1, Faisal AlReshaid2, Kathleen Park3

  • 1Department of Marketing and Event Management, Australian University, West Mishref, Kuwait.

Frontiers in Sociology
|March 26, 2025
PubMed
Abstract

Keywords:
Qatarinternational relationssoft-powersports eventsstrategic managementsustainable nation branding

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