Evaluation of the Florida Newborn Screening Program Education Campaign

Area of Science:

• Public Health
• Health Communication
• Pediatrics

Background:

• The Florida Newborn Screening Program (NBS) aims to enhance awareness and participation among stakeholders.
• Evaluating the effectiveness and reach of the NBS Statewide Educational Campaign is crucial for improving infant health outcomes.

Purpose of the Study:

• To assess the effectiveness and reach of the Florida Newborn Screening Program (NBS) Statewide Educational Campaign targeting pregnant women.
• To identify key channels and methods for improving campaign awareness and parent engagement.

Main Methods:

• An online survey was conducted in English, Spanish, and Haitian Creole across Florida.
• Surveys evaluated the impact of educational materials and recruited participants for focus groups.
• Focus groups were conducted statewide to gather qualitative data on campaign awareness and effectiveness.

Main Results:

• 85.3% of mothers reported discussing newborn screening with health professionals.
• Over 50% of respondents learned about the program via health facilities.
• Media platforms and personal networks also contributed to program awareness.

Conclusions:

• The NBS campaign demonstrates some reach but requires enhanced outreach strategies.
• Improved communication and education from medical professionals are essential for increasing awareness.
• Targeted interventions are needed to ensure all parents are informed about newborn screening.