Related Experiment Video
Updated: May 20, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
People display consistent recency and primacy effects in behavior and neural activity across perceptual and
Minhee Yoo1, Giwon Bahg2, Brandon Turner1
1Department of Psychology, The Ohio State University, Columbus, OH, USA.
None:
Retrospective judgments require decision-makers to gather information over time and integrate that information into a summary statistic like the average. Many retrospective judgments require putting equal weight on early and late information, in contrast to prospective judgments that involve predicting the future and so rely more on late information. We investigate how people weight information over time when continuously reporting the average stimulus strength in a sequence of displays. We investigate the consistency of these temporal profiles across perceptual and value-based tasks using both behavior and functional magnetic resonance imaging (fMRI) data. We found that people display remarkably consistent temporal weighting functions across choice domains, with a generally strong recency bias and modest primacy bias. The fMRI data revealed evidence-tracking activity in the cuneus in both tasks and in the left dorsolateral prefrontal cortex in the value-based task. Finally, a network of cognitive control regions is more active for people who exhibit a stronger primacy vs. recency bias. Together, our behavioral findings indicate that people consistently overweight recency when evaluating past information, and the neural data suggest that overcoming this tendency may require cognitive control.
Related Concept Videos
Serial Position Effect
Framing Effects
Factors Affecting Perception
An illustrative example of a perceptual set is the scenario where an airline pilot told...
Perceptual Constancy
Size constancy is the recognition that an object remains the same size, even when its image on the retina changes. For instance, a bus is perceived to be large enough to carry people, even if it looks tiny from...
Timing and Consequences on Behavior
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant...
Hindsight Biases

