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Updated: May 16, 2025

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The Growth Mindset of Beauty Promotes Risk-Taking Propensity and Behavior.

Natalie T Faust1, Iris W Hung2

  • 1NOVA School of Business and Economics, Carcavelos, Portugal.

Personality & Social Psychology Bulletin
|April 2, 2025
PubMed
Summary
This summary is machine-generated.

Believing beauty is improvable, not fixed, increases risk-taking behavior. This belief fosters optimism, influencing decisions across various life domains beyond just appearance.

Keywords:
beautyimplicit theoriesoptimismrisk-taking

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Area of Science:

  • Psychology
  • Social Psychology
  • Behavioral Economics

Background:

  • Beauty significantly impacts life success across diverse domains.
  • The influence of implicit theories about beauty's malleability on judgment and decision-making remains largely unexplored.

Purpose of the Study:

  • To investigate whether implicit theories of beauty influence risk-taking behavior.
  • To examine the cross-domain impact of believing beauty is improvable versus fixed.

Main Methods:

  • Employed hypothetical choices and real behaviors across a cross-country survey and nine experiments.
  • Total sample size (N = 4,015) included three supplementary studies.

Main Results:

  • Incremental theorists (believing beauty is malleable) exhibited greater risk-taking than entity theorists (believing beauty is fixed).
  • An incremental view of beauty enhanced optimism for positive outcomes, promoting risk-seeking behavior.

Conclusions:

  • Domain-specific implicit theories, such as those concerning beauty, can significantly influence behavior in unrelated domains.
  • Beliefs about the fixity or malleability of beauty have demonstrable effects on non-beauty-related risk-taking.