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Beauty growth-mindset promotes prosocial and altruistic behavior

Iris W Hung1, Natalie T Faust2

  • 1Department of Marketing, The Chinese University of Hong Kong, Shenzhen, China. irishung@cuhk.edu.cn.

Scientific Reports
|December 5, 2024
PubMed
Summary

Believing beauty is improvable (a growth mindset) increases prosocial behavior, like donating to charity and vaccination intentions. This mindset enhances perceived ability to impact others, fostering altruism.

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