Increasing the Uptake of Breast and Cervical Cancer Screening Via the MAwar Application: Stakeholder-Driven Web...

Area of Science:

• Digital Health
• Public Health
• Oncology

Background:

• Digital health interventions enhance screening accessibility, especially for underserved populations.
• Stakeholder involvement is crucial for tailoring interventions to user needs and ensuring contextual relevance.

Purpose of the Study:

• To prioritize content and user interface elements for the MAwar app, a web health application aimed at promoting breast and cervical cancer screening.
• To ensure the MAwar app meets user needs and enhances screening uptake through stakeholder-driven design.

Main Methods:

• A cross-sectional study involving stakeholder engagement (healthcare professionals, patients, technology experts) was conducted.
• The Quality Function Deployment method was used to translate stakeholder priorities into app features.
• Stakeholders rated features for importance, and correlations between user and technical requirements were analyzed.

Main Results:

• Cost-free access, comprehensive cancer information, detailed screening benefits, facility details, and a personalized risk calculator were identified as essential app priorities.
• Top-ranked features included detailed screening procedures, treatment options, screening benefits, cancer information, and FAQs.

Conclusions:

• The MAwar app, developed through stakeholder collaboration, aims to reduce cancer screening disparities using digital health solutions.
• Prioritizing accessibility, information quality, and clarity on benefits can encourage early cancer detection and management.