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Examining a Media Competency Training Program for Doctoral Nursing Students
Rachel Malloy1, DaiWai M Olson, Dawit Measho
1Author Affiliations: Department of Academic Nursing, Wake Forest School of Medicine, Winston-Salem, North Carolina (Dr Malloy, Bell); and Department of Neurology, University of Texas Southwestern, Dallas, Texas (Olson, Measho).
Background:
Despite playing an important role in patient care and advocacy, nurses are consistently underrepresented and quoted in <4% of health care media coverage. Media training may address this gap.
Purpose:
The aims of this study were to develop, implement, and evaluate a media training program to assess whether, after program completion, nurses experience improvements in belief, understanding, confidence, and commitment toward media engagement.
Methods:
A program was developed based on the 10 published media competencies for nurses and assessed using Kirkpatrick's evaluation model. A prospective pre-post observational study design was used.
Findings:
Participants self-reported improvement in all measured categories. Paired t -tests showed statistical significance in understanding the media's benefit in promoting population health ( P = .026) and increased confidence in performing necessary media skills ( P = .0005).
Conclusion:
Developing a media training program for nurses is a critical first step. The findings underscore the importance of equipping nurses with the skills and confidence necessary for impactful media engagement.
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