Related Experiment Video
Updated: May 14, 2025

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Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions
Published on: June 21, 2019
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Easy does it: Selection during interactive search tasks is biased towards objects that can be examined easily
Haden Dewis1,2,3, Cheryl D Metcalf4, Martin B Warner4
1University of Southampton, Southampton, UK. hsdd1g18@soton.ac.uk.
Attention, Perception & Psychophysics
|May 12, 2025
Summary
In interactive visual search, the effort needed to manipulate objects significantly influences where attention is directed. Higher perceived effort in rotating cubes can slow down target detection in interactive search tasks.
Area of Science:
- Cognitive Psychology
- Human-Computer Interaction
- Visual Perception
Background:
- Attentional selection is crucial for visual search, guiding focus to relevant items.
- Interactive search involves manipulating objects to find targets, extending traditional visual search.
- Understanding attentional drivers in interactive search is key to optimizing user experience and task efficiency.
Purpose of the Study:
- To investigate the primary drivers of attentional selection during interactive visual search.
- To determine how object interaction effort and complexity affect attentional deployment.
- To explore the relationship between perceived difficulty and target detection in interactive search.
Main Methods:
- Conducted two interactive search experiments using virtual cubes with embedded T-shaped targets.
- Manipulated the physical effort required to rotate cubes in Experiment 1.
- Varied the number of shapes on cubes to alter interaction complexity in Experiment 2.
Main Results:
- Perceived effort in interacting with objects strongly influences attentional selection in interactive search.
- Increased difficulty in examining objects (e.g., higher rotation effort, more shapes) can lead to slower target detection.
- Findings suggest that cognitive load associated with interaction impacts visual attention deployment.
Conclusions:
- Perceived interaction effort is a significant factor in attentional selection during interactive search.
- Designers should consider minimizing interaction effort to improve search efficiency.
- This study provides foundational insights into the cognitive mechanisms underlying interactive search behavior.
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