Developing a social model for blood and plasma donation

Area of Science:

• Sociology
• Health Sciences
• Behavioral Science

Background:

• Global demand for blood and plasma products is increasing.
• Domestic donor supply is insufficient due to recruitment and retention challenges.

Purpose of the Study:

• To explore factors influencing blood and plasma donation (BPD) using a constructivist grounded theory approach.
• To develop a model explaining individual decisions regarding BPD.

Main Methods:

• Qualitative study involving interviews with 66 participants (current donors, lapsed donors, non-donors).
• Constructivist grounded theory methodology to analyze interview data.
• Development of a three-factor model influencing BPD.

Main Results:

• Identified three core factors influencing blood and plasma donation (BPD): individual self-presentation, navigation of social structures (including group identity and citizenship), and pragmatic barriers.
• The developed model effectively represents individuals' experiences and motivations related to BPD.
• Findings highlight the interplay between personal identity, social context, and practical considerations in donation decisions.

Conclusions:

• The three-factor model provides a comprehensive understanding of the influences on blood and plasma donation.
• Insights can inform targeted strategies to improve donor recruitment and retention.
• Further research can leverage this model to address critical blood supply shortages.