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The Business Model Framework for Digital Health Startups in Europe
Gaurang Thanekar1, Georgi Chaltikyan2
1School of Management, Politecnico di Milano, Italy.
Studies in Health Technology and Informatics
|May 17, 2025
Summary
Digital health innovations are becoming more patient-focused. This study analyzes how innovation diffusion and business models impact the success of digital health startups in Europe.
Area of Science:
- Digital Health
- Innovation Management
- Business Strategy
Background:
- Digital health is evolving towards patient-centric, preventive, predictive, and personalized care models.
- Emerging technologies are driving significant value creation and research opportunities in the global digital health sector.
Purpose of the Study:
- To investigate the relationship between innovation diffusion and the success of digital health startups.
- To analyze the impact of business models on startup success within the digital health industry.
Main Methods:
- Analysis of business models in the digital health sector.
- Study of innovation diffusion patterns.
Main Results:
- Innovation plays a crucial role in the success of digital health startups.
- Business models are key determinants of startup viability and value creation.
Conclusions:
- Understanding innovation diffusion is essential for digital health startups to succeed.
- Startups must balance quality care delivery with business value creation in the competitive European market.
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