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Updated: May 21, 2025

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The Innovation Arena: A Method for Comparing Innovative Problem-Solving Across Groups
Published on: May 13, 2022
5.8K
Framework to identify innovative sources of value creation from platform technologies.
Charles H Jones1, Marie Beitelshees2, Andrew Hill2
1Pfizer, mRNA Commercial Strategy & Innovation, New York, NY 10018.
Summary
Pharmaceutical platform technologies require new valuation models beyond single assets. This study introduces a framework evaluating strategic, technical, and adaptive value drivers for platform technologies in drug development.
Area of Science:
- Pharmaceutical Sciences
- Biotechnology
- Health Economics
Background:
- Platform technologies are revolutionizing pharmaceutical R&D and drug development.
- Existing valuation models, focused on single assets, inadequately assess platform technology value.
- A new approach is needed to capture the multifaceted value generated by these technologies.
Purpose of the Study:
- To present a comprehensive framework for evaluating the innovative value of platform technologies in pharmaceuticals.
- To develop a structured methodology for capturing diverse benefits across the drug development lifecycle.
- To inform strategic decision-making in R&D investment and portfolio management.
Main Methods:
- Systematic literature review.
- In-depth case studies of leading platform technologies.
- Development of the Platform Value Identification across Strategic, Technical, and Adaptive domains (PVISTA) Framework.
Main Results:
- Platform technologies create value across strategic, technical, and adaptive dimensions.
- The PVISTA framework defines key value drivers and quantitative assessment metrics.
- Case studies (Alnylam, Genentech, Moderna) demonstrate the framework's utility and impact potential.
Conclusions:
- A multifaceted, data-driven valuation approach is essential for platform technologies.
- The PVISTA framework aids stakeholders in assessing long-term value and competitive advantages.
- Adoption of this framework can accelerate the development of transformative therapies.
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