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Murine Drinking Models in the Development of Pharmacotherapies for Alcoholism: Drinking in the Dark and Two-bottle Choice
Published on: January 7, 2019
Summary
This study explores how young people's alcohol consumption is influenced by their television viewing habits, including program content and advertisements. It suggests strategies to reduce alcohol's portrayal as socially desirable on screen.
Area of Science:
- Social Sciences
- Media Studies
- Public Health
Background:
- Young people's media consumption, particularly television, is extensive.
- Alcohol is frequently depicted in television programming and advertisements.
- The social modeling of alcohol use in media may influence adolescent behavior.
Purpose of the Study:
- To examine the relationship between young people's alcohol use and their television viewing habits.
- To analyze the portrayal of alcohol in TV content and advertisements.
- To identify potential media-related influences on adolescent alcohol consumption.
Main Methods:
- Review of existing studies on media effects and adolescent alcohol use.
- Content analysis of television programs and advertisements for alcohol depictions.
- Examination of viewing habits in relation to alcohol consumption patterns.
Main Results:
- Television viewing, including specific program types and exposure to alcohol ads, is linked to young people's alcohol use.
- Character's alcohol use on TV can serve as a social model for viewers.
- Advertisements for alcoholic beverages contribute to the normalization of alcohol consumption.
Conclusions:
- Media, especially television, plays a significant role in shaping perceptions and habits related to alcohol among young people.
- Reducing the depiction of alcohol as socially desirable or tension-reducing in media is recommended.
- Educational initiatives for viewers and industry guidelines are needed to mitigate negative influences.
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