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Supporting Brainstorming with a Collaborative Platform or a Generative Artificial Intelligence Tool: An Exploratory
Katusha Gerardini1, Eleonora Diletta Sarcinella1, Francesca Borghesi2
1Research Center in Communication Psychology (PsiCom), Department of Psychology, Catholic University of the Sacred Heart, Milan, Italy.
Cyberpsychology, Behavior and Social Networking
|June 11, 2025
Summary
Generative artificial intelligence (GAI) tools like DALL-E enhance group brainstorming more than traditional whiteboards, especially online. Participants reported higher creativity and better experiences with GAI, suggesting a shift in collaborative methods.
Area of Science:
- Human-Computer Interaction
- Artificial Intelligence
- Creativity Studies
Background:
- Traditional group brainstorming methods face challenges in engagement and idea generation.
- Generative Artificial Intelligence (GAI) presents a novel approach to augmenting creative collaboration.
Purpose of the Study:
- To compare the effectiveness of GAI tools (DALL-E) against traditional whiteboards (Miro) in supporting group brainstorming.
- To evaluate the impact of online versus offline settings on GAI-assisted and traditional brainstorming.
Main Methods:
- A 2x2 experimental design involving 16 groups (5 members each) using either Miro or DALL-E, online or offline.
- Assessment of participant affect, emotions, creative self-efficacy, technological readiness, user experience, flow, and idea creativity (fluency, elaboration, flexibility, originality).
Main Results:
- DALL-E yielded more positive affect, richer aesthetic experiences, and higher novelty compared to Miro, particularly in online settings.
- Participants reported increased creativity and preference for DALL-E, with significant interaction effects observed for efficiency and flow.
- Online DALL-E sessions demonstrated enhanced idea elaboration.
Conclusions:
- GAI tools like DALL-E have the potential to significantly enhance and reshape traditional group creativity and collaboration methods.
- GAI tools are particularly beneficial in online collaborative environments, offering superior user experiences and idea generation capabilities.
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