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Supporting Brainstorming with a Collaborative Platform or a Generative Artificial Intelligence Tool: An Exploratory
Katusha Gerardini1, Eleonora Diletta Sarcinella1, Francesca Borghesi2
1Research Center in Communication Psychology (PsiCom), Department of Psychology, Catholic University of the Sacred Heart, Milan, Italy.
None:
This study explores the potential of generative artificial intelligence (GAI) versus traditional whiteboards in supporting group brainstorming. Sixteen groups of five members each used Miro (a conventional whiteboard) and DALL-E (an image-based GAI tool), either online or offline, in a 2 × 2 experimental design (online vs. offline; Miro vs. DALL-E). Researchers measured participants' affect (Positive and Negative Affect Schedule), emotions (Aesthetic Emotions Questionnaire), creative self-efficacy, technological readiness (Technology Readiness Survey), user experience (User Experience Questionnaire), flow (Flow State Scale-Short Version), and creativity (fluidity, elaboration, flexibility, and originality). Two independent raters evaluated the groups' ideas for each member. Results showed that DALL-E generated more positive affect, richer esthetic experiences, and higher attractiveness and novelty than Miro, particularly online. A significant interaction effect was found for "efficiency" (UX dimension) and "union action-consciousness" (flow dimension). Participants felt more creative and preferred working with DALL-E. Moreover, online sessions with DALL-E led to greater idea elaboration. These findings suggest that GAI tools such as DALL-E could reshape and enhance traditional group creativity methods, making them core assets in group collaboration, especially in online settings.
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