Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Social Proof00:52

Social Proof

27.6K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
27.6K
Routes of Persuasion02:20

Routes of Persuasion

64.0K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
64.0K
Factors Affecting Perception01:25

Factors Affecting Perception

1.5K
Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
An illustrative example of a perceptual set is the scenario where an airline pilot told...
1.5K
Factors Influencing Drug Absorption: Pharmaceutical Parameters01:28

Factors Influencing Drug Absorption: Pharmaceutical Parameters

123
Solid dosage forms such as tablets and capsules undergo rigorous manufacturing processes to ensure stability and effectiveness. Their dissolution and absorption properties are influenced significantly by the choice of excipients (inactive ingredients that serve various roles in the formulation), and the methodology applied during production. The manufacturing parameters, such as compression force and granulation techniques, significantly affect dissolution rates. Elevated compression forces...
123
Factors Influencing Drug Absorption: Physicochemical Parameters01:22

Factors Influencing Drug Absorption: Physicochemical Parameters

245
The physicochemical characteristics of drugs play a crucial role in formulating stable and bioavailable drug products. The solubility of a drug, governed by the varying pH along the GI tract and its dissociation constant (pKa), is pivotal in determining its ionization state and absorption rate. Notably, weak acids and bases remain unionized and are absorbed more rapidly.
Enhanced drug absorption can be achieved by reducing particle sizes and increasing surface areas, thereby facilitating...
245
Factors Affecting Solubility04:01

Factors Affecting Solubility

33.3K
Compared with pure water, the solubility of an ionic compound is less in aqueous solutions containing a common ion (one also produced by dissolution of the ionic compound). This is an example of a phenomenon known as the common ion effect, which is a consequence of the law of mass action that may be explained using Le Chȃtelier’s principle. Consider the dissolution of silver iodide:
33.3K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Metabolite sensing receptors in macrophage reprogramming: from inflammation to resolution.

Inflammation research : official journal of the European Histamine Research Society ... [et al.]·2026
Same author

Sex differences in congenital hereditary endothelial dystrophy (CHED) and Slc4a11<sup>-/-</sup> mouse model of CHED.

Biology of sex differences·2026
Same author

Enhanced pitch centering in individuals with laryngeal dystonia.

Frontiers in human neuroscience·2026
Same author

Risk of Placental Pathology Across Ultrasound-Defined Phenotypes of Impaired Fetal Growth in Dichorionic Twins: A Retrospective Cohort Study.

BJOG : an international journal of obstetrics and gynaecology·2026
Same author

Drivers of Liking for Oat Milk.

Journal of food science·2026
Same author

Clean label, complete, and sustainable: What do consumers know about protein products?

Journal of dairy science·2025
Same journal

Preparation and Immunomodulatory Function of Tiger Nut Meal Peptides.

Journal of food science·2026
Same journal

Explainable AI in Near-Infrared Spectroscopy: A Case Study of Rice Protein Content.

Journal of food science·2026
Same journal

Maltotriosyl Erythritol: A Narrative Critical Review of Synthesis, Digestive Fate, and Potential Oral and Gut Health Implications.

Journal of food science·2026
Same journal

Integrated Volatilomics and Lipidomics Identify Lactones as Correlation Hubs Associated With Lipid Remodeling, Flavor, and Texture in Postharvest Nectarines.

Journal of food science·2026
Same journal

Polygonatum cyrtonema Polysaccharide-Stabilized High Internal Phase Emulsions Enhance the Gastrointestinal Survival and Thermal Stability of Lactobacillus acidophilus.

Journal of food science·2026
Same journal

From Yield to Flavor: The Role of Lipid Coatings in Beef Aging.

Journal of food science·2026
See all related articles

Related Experiment Video

Updated: Jun 15, 2025

Measuring Oral Fatty Acid Thresholds, Fat Perception, Fatty Food Liking, and Papillae Density in Humans
10:29

Measuring Oral Fatty Acid Thresholds, Fat Perception, Fatty Food Liking, and Papillae Density in Humans

Published on: June 4, 2014

20.2K

Extrinsic Attributes That Drive Oat Milk Purchase.

Dominic Rovai1, Saloni Gupta1, Megan Watson1

  • 1Department of Food, Bioprocessing and Nutrition Sciences, North Carolina State University, Raleigh, North Carolina, USA.

Journal of Food Science
|June 12, 2025
PubMed
Summary
This summary is machine-generated.

Oat milk

Keywords:
consumeroat milkplant‐based

More Related Videos

Milk Collection in the Rat Using Capillary Tubes and Estimation of Milk Fat Content by Creamatocrit
07:38

Milk Collection in the Rat Using Capillary Tubes and Estimation of Milk Fat Content by Creamatocrit

Published on: December 16, 2015

12.3K
Author Spotlight: Exploring Seaweed's Bioactive Compounds for Sustainable Innovations in Industries
10:18

Author Spotlight: Exploring Seaweed's Bioactive Compounds for Sustainable Innovations in Industries

Published on: November 21, 2023

2.5K

Related Experiment Videos

Last Updated: Jun 15, 2025

Measuring Oral Fatty Acid Thresholds, Fat Perception, Fatty Food Liking, and Papillae Density in Humans
10:29

Measuring Oral Fatty Acid Thresholds, Fat Perception, Fatty Food Liking, and Papillae Density in Humans

Published on: June 4, 2014

20.2K
Milk Collection in the Rat Using Capillary Tubes and Estimation of Milk Fat Content by Creamatocrit
07:38

Milk Collection in the Rat Using Capillary Tubes and Estimation of Milk Fat Content by Creamatocrit

Published on: December 16, 2015

12.3K
Author Spotlight: Exploring Seaweed's Bioactive Compounds for Sustainable Innovations in Industries
10:18

Author Spotlight: Exploring Seaweed's Bioactive Compounds for Sustainable Innovations in Industries

Published on: November 21, 2023

2.5K

Area of Science:

  • Food Science
  • Consumer Behavior
  • Sensory Analysis

Background:

  • Plant-based alternatives are increasingly popular.
  • Oat milk is a fast-growing dairy alternative.
  • Consumer drivers for oat milk adoption are not fully understood.

Purpose of the Study:

  • Investigate motivations for trying oat milk.
  • Identify drivers for repeat oat milk purchases.
  • Determine extrinsic attributes influencing oat milk preference.

Main Methods:

  • Online survey (n=415) and focus groups (n=24).
  • Utilized Adaptive Choice-Based Conjoint (ACBC) and Kano analysis.
  • Employed Maximum Difference Scaling (MaxDiff) for label claims.

Main Results:

  • Oat milk perceived as sustainable and heart-healthy.
  • Trial motivated by dietary needs and trends; repeat by flavor/texture.
  • Ideal oat milk: original flavor, key nutrient claims, no artificial additives.

Conclusions:

  • Oat milk appeals due to health perceptions and sensory attributes.
  • Consumer segments exist with varying price sensitivity.
  • Findings guide oat milk product development and marketing strategies.