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Drivers of Liking for Oat Milk
S Gupta1, D Rovai1, P D Gerard2
1Department of Food, Bioprocessing, and Nutrition Sciences, North Carolina State University, Raleigh, North Carolina, USA.
Sensory attributes like opacity, sweetness, and creamy texture drive oat milk liking. Conversely, watery texture and cardboard flavors lead to consumer dislike, guiding product development for better oat milk formulations.
Area of Science:
- Food Science
- Sensory Analysis
- Consumer Behavior
Background:
- Oat milk is a leading plant-based dairy alternative.
- Understanding consumer preferences is crucial for product development.
Purpose of the Study:
- Identify sensory attributes influencing consumer liking and disliking of oat milk.
- Develop a specific sensory lexicon for oat milk.
Main Methods:
- Trained sensory panel evaluated 28 commercial oat milks.
- Consumer acceptance testing conducted on 10 selected oat milks with 157 consumers.
- External preference mapping and penalty lift analyses applied.
Main Results:
- Liking drivers included opacity, sweet/cooked cereal flavors, viscosity, and mouthcoating.
- Dislike drivers were thin/watery texture and cardboard flavor.
- Two consumer segments identified based on overall liking.
Conclusions:
- Sensory lexicon and identified drivers can guide oat milk formulation.
- Product developers can use findings to improve existing oat milk products.
- Targeted improvements can enhance consumer acceptance of oat milk.
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