Exploring communication practices that promote community participation and collective action for reducing disaster...

Emergency management agencies in New Zealand are increasingly engaging with communities to promote civic participation and collective action for reducing disaster risks. Utilising a mixed-methods approach, this paper explores the communication practices that support these efforts. The qualitative findings reveal that emergency management agencies, different government organisations, community-based groups, and local people play a key role in the process. Communicative actions supporting people's participation include scoping and relationship-building activities, awareness-raising events, advertisements and promotions, and community conversations. Based on these findings and guided by communication infrastructure theory, a conceptual map of the communication networks, resources, and processes adopted to promote people's participation and collective action is presented here. The survey results indicate that emergency management agencies are the main communicators promoting people's participation. Interpersonal influence and community conversations are most effective in terms of involving new people. Both the theoretical and practical implications of the study's findings are discussed in this paper.