Core and modifiable components of academic detailing: demonstration of implementation strategy development,...

Area of Science:

• Implementation Science
• Healthcare Education
• Program Development

Background:

• Academic Detailing (AD) is an effective educational outreach strategy.
• Varied program implementation hinders consistent definitions and evaluation.
• Standardized guidance for tailoring AD is lacking.

Purpose of the Study:

• To apply the FRAME-IS framework to define core AD components.
• To demonstrate a repeatable process for AD program development and tailoring.
• To provide guidance for developing and evaluating AD programs.

Main Methods:

• Reviewed literature and training materials to identify common AD components.
• Utilized directed content analysis on materials from the MIDAS AD program.
• Coded AD tailoring and development using FRAME-IS modules and ERIC strategy taxonomy.

Main Results:

• Identified 18 common AD components; six were tailored, and seven were added.
• Tailoring and additions aimed to enhance appropriateness, acceptability, adoption, and reach.
• Developed guiding questions and a template for AD program documentation and tailoring.

Conclusions:

• Variable AD component definitions limit empirical study.
• This study provides the first documentation and tailoring guidelines for AD using implementation science nomenclature.
• Suggests core versus modifiable AD components for future research and practice.