Food Supply Chain: A Framework for the Governance of Digital Traceability

Under the context of increasing demand for transparency, efficiency, and trust in food systems, digital traceability is emerging as a key strategy for improving value creation across agri-food supply chains. This study investigates how different governance structures influence the design and effectiveness of digital traceability systems. We develop an analytical framework linking four guiding questions (why, where, how, and who) to traceability performance and apply it to five Italian supply chains (wine, olive oil, cheese, pasta, and dairy) through 28 semi-structured interviews with companies, cooperatives, and technology providers. The results show that governance models shape traceability adoption and function. In captive systems (e.g., wine), traceability ensures compliance but limits flexibility, while in modular or relational systems (e.g., pasta and cheese), it fosters product differentiation and decentralized coordination. Across cases, digital traceability improved certification processes, enhanced consumer communication (e.g., via QR codes), and supported premium positioning. However, upstream-downstream integration remains weak, especially in agricultural stages, due to technical fragmentation and limited interoperability. The diverse experience data from company interviews reveal that only 30% of firms had fully integrated systems, and fixed costs remained largely unaffected, though variable cost reductions and quality improvements were reported in the olive oil and cheese sectors. The study concludes that digital traceability is not only a technical solution but a governance innovation whose success depends on the alignment between technology, actor roles, and institutional arrangements. Future research should explore consumer-side impacts and the role of public policy in fostering inclusive and effective traceability adoption.